Buh Bye 2014. Welcome 2015.

And just like that, another year has come and gone and here we sit here in awe of how amazing the past year has been both personally and professionally.  While it may have been the most crazy, off the wall, busiest, up – down roller coaster ride that felt like it was never going to end, we can’t help but look at the past 365 days and marvel at how blessed we truly are.  From babies to law school, 46 weddings later & a trip of a lifetime, 2014 is going to be tough to beat!

Isn’t it amazing how God leaves us clues everywhere we go? January started off with this little number in a local store in Hillcrest.  I couldn’t help but take a picture…little did we know how big of a journey we would embark on.


Taking the month to get our plan to move forward (we could have used SEVERAL months, but ain’t nobody got time for that!), we were so excited to start working with our 2014 Coastyle clients that would bring so many new and exciting challenges to the table.  From boho to whimsical to chic and romantic, the styles and designs were all over the map and the ideas were flowing.

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February kicked off our wedding season in Los Angeles.  Our next stretch of spring weddings followed shortly after and we prepared for our debut at the Catersource/Event Solutions Conference in Las Vegas.  The best part – we would be designing a table for their tablescape contest!  With little to zero guidance, we were able to think outside of the box and come up with what we thought would be the best table yet; “Love is in the Air”.  Inspired by the hashtag we use at each our weddings, we decided to float a table and literally create love in the air.  The floral runner and hot air balloons created that cloud like feeling you get when you’re up above all that really matters and floating on the euphoric high you get when looking at the one true love you chose to spend the rest of your life with.  The gold butterfly plates and the adorning cobalt blue accent pieces created a sky-like feeling and contrasted beautifully. The best part – we created this entire look for under $500! Oh yah, did I mention we met David Tutera and he judged our table? What a nice, genuine guy.


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We left Vegas with all we could possibly fit in our car and headed back to San Diego to get back to the next few months of non-stop weddings and events!  From gardens to country clubs, our team traveled all over San Diego making the Best Day Ever happen for our beautiful clients!  As the roller coaster continued, we definitely had infinite amounts of learning opportunities.  It’s funny when you think back and graduate elementary school, then middle and high, you move on to college and leave with a certificate in hand as if the learning is over and you’re ready to take on the world.  Little do they tell you that the learning doesn’t stop as you exit campus; it multiplies by ten.  This business is one of those where you can’t truly be great at your job without the little things that come up here and there that continue to teach us how much we don’t already know : ) Then again, there are those special moments where deep down inside you fill with the utmost contentment knowing that you ended a wedding or event and nailed it!  Either way, we more so than ever believe that what we learned in 2014 will be the fundamental base for our business and partnership moving forward.  While we both have gone through life changing transformations, we together are our best selves.

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Our April closed with the best event of all, a baby shower for Jillian.  “It was the most incredible, special day.  I couldn’t believe that I was loved that much to deserve the most beautiful shower I had ever been to.  The gorgeous table, the bow and block making stations and the super fun photo booth were just some of the highlights.  I still look back at the pictures from that day and marvel at how many amazing friends came to shower baby Charlee with so much love and support.  I am so grateful” – Jillian

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In May, Ashley and her husband Derek closed a three year long chapter in their book known as “Law School”.  A proud moment for them as they celebrated his hard work and accomplishment from USD Law School.  As he sat in the library for months after graduation, studying his brain away to sit for the bar, Ashley continued to keep herself busier than ever, focused on clients and picking up all of the pieces as Jillian went on maternity leave. In July, of course in the middle of our busy season, another one of God’s plans revealed itself.  Jillian and her husband Josh welcomed their new baby girl Charlee into the world.  Born July 3, 2014, a new Coastyle member was born.  On July 26, we had her already working her first wedding (J/K)..maybe…

PicMonkey Collage (1)It was a beautiful summer filled with color, fun & exciting changes for both of us!  We were blessed to spend a week back on the East coast for a Bat Mitzvah and visit with Jillian’s family.  Fortunate for us, we were able to sneak away for the day and take the train up to NYC and play tourist for a day!  Times Square, mid-town, downtown & Central park were all on our list of must-sees.  It was a great yet exhausting trip that deserved a day of R&R when we returned to San Diego at the Spa at the Hotel Del in Coronado to get ready for our second round of weddings.

PicMonkey Collage (4)The exciting thing about a season closing is getting all of the photos back.  It’s always so much fun when we sit at our desks and reminisce through the photos.  From the breathtaking moments to the hilarious end of the night dance parties, each photo brings back a memory.  If the photos weren’t enough evidence of the unique vision that came to life, it was even more exciting to hear that a handful of our work was recognized as inspiring and going to be featured in various publications. The icing on the cake was being nominated and awarded theKnot.com Best of 2015 and runner up for Southern California Bride’s best of wedding planning company.  We worked so hard and even though we tell all of our clients that we are a true sucker for a simple thank you, the affirmation that others thought our work was superb made it all just so much sweeter!  Thank you to everyone who believed in us enough and trusted us with the biggest day of their entire life.

As we rounded the fall season, our schedules seemed to be filled with beach & gardens.

PicMonkey Collage2We finished up our season fairly early as both of us needed a little bit of time for R&R. Recharging is one of the hardest things to do in this industry and yet it’s also crucial to surviving.  While being a wedding planner is the BEST job we could ever imagine, it’s also one of the most draining, time consuming, mentally on all of the time, creativity sucking, never ending projects.  We of course say that with a smile and love.  Knowing that the burnout stage would be creeping on us, Ashley finished her season late September and jet-setted to Europe for a three week back packing trip to celebrate her and Derek’s well deserved success.

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Tomorrow will be our last wedding of 2014 and we are rejuvenated and ready to for the new adventures in 2015.  Thank you to all of the vendors, clients and friends who have touched our lives this past year and assisted in making some of our most special memories.  Thank you to our parents who continue to inspire us to reach for the stars and chase after our dreams.  Knowing that you believe in us is the best gift you could ever give us.  Most importantly, thank you to the men in our lives, Derek & Josh.  The two of you have listened to our stories, given a shoulder to cry on, jumped up and down in excitement and laughed with us in our best and worst of times.  Your never ending support means the world to us.  While we realize that you have graduated to no longer being our assistants, we hope you know how much your help has aided in our success.

Happy New Year’s Eve friends.  May you continue to follow your dreams and never let the fear of striking out get in your way.


xo Ashley & Jillian


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